TNC16 Conference
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Small, n=me, data: from mobile health to immersive recommendations

The social networks, search engines, mobile apps, IoT vendors, online entertainment, and e-commerce sites that we access every hour of most every day extensively use our digital traces to tailor service offerings, improve system performance, and target advertisements. These diverse and messy, but highly personalized, data can be analyzed to draw powerful inferences about an individual, and for that individual. Use of applications that are fueled by these traces could enhance, and even transform, our experiences as patients, students, family members, and consumers generally. This talk will discuss precedents for small data in mobile health, and the opportunities and challenges of broadening the scope of small data capture, storage, and use.


Part of session

5A - Tuesday plenary

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